Using the Web to build your brand is less and less about creating destinations, and more and more about creating content useful to the people you want to reach, then empowering them to access that content wherever and however they like.
The key to this is creating something we call a “content hub.” A content hub is more than just a standalone site or application, it’s both the heart of a distributed network of information, and a destination for those that share the interest it supports.
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